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How To Obtain A Merchant`s Credit Card Account

By: Dominic Ferrara

It`s a proven fact that mail order marketers can increase sales substantially by offering their customers a credit card option.

Some marketers enjoy increases of 10% to 30% in sales when they get up with a Visa/Mastercard merchants account. Others have reported increases up to a whopping 100%, or even more!

If all of your sales are made by mail, you can expect to up your total sales by at least 10%, and more likely 15% to 30% simply by offering the credit card option. If you plan to use the telephone a great deal as a marketing tool, offering a credit card buying option could double or triple your sales.

Credit card buying is seductive. Many people like the option of buying something today that they won`t have to pay for until later. Also, most consumers tend to spend more using their
plastic, than when they`re writing a check, or paying cash.

REASONS WHY YOU SHOULD BECOME A CREDIT CARD MERCHANT

There are many good reasons why you can benefit from securing credit card merchants status. Here are some of them...

* People with credit cards are more affluent than those without plastic. They can afford to spend more money. * They tend to be better 'credit risks', if you want to sell
'open account.'

* Overall, they buy more by mail than those without cards.

* You cannot effectively sell from commercials on radio or TV without offering credit card purchasing. Visa and Mastercard are
by far, the cards most consumers have.

* They often will make credit card purchases even when they are short on cash, and/or when their checking account balance is low.

* You can sell on installments, obtaining permission to charge the buyer`s card on a monthly basis.

* You can ship goods with the secure knowledge that payment has been secured before shipment is made.

THE PROBLEM

By now, you`re probably convinced that accepting credit card orders is a darn good idea. But how can you obtain credit card merchants status? Truth is, it`s not always a piece of cake. In
recent years banks have been playing hard-ball with many business people, especially anyone doing business by mail. It`s the same old story, a handfull of mail order crooks have almost totally screwed-up a good thing for honest dealers. The major credit card companies have told the banks to be very, very selective in
issuing merchant accounts to mail order sellers and hom....[MORE]

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