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Accepting Payments Online: An ECommerce Web Site Overview
By: Bobette Kyle
There are a seemingly infinite number of choices and configurations to accepting payments online. Choices range from almost total 'do it yourself' programming to turnkey packages.
You can accept online payments from an ECommerce Web site in two general ways:
1)Through your own online merchant account and/or
2)Through a third party online payment processor.
Accepting Payments Online through your own Internet Merchant Account
Accepting payments online via a merchant account puts you in control and limits your reliability on outside payment acceptance services. This approach can also seem like a jigsaw puzzle. Besides an Internet merchant account, you will need shopping cart software, a store or site host, a processor, and a secure payment gateway.
You may fit these pieces together in several different ways. On one end of the spectrum, you can choose the provider for each piece individually. On the other end, you may choose a turnkey solution, where a single provider has completed the puzzle for you.
There is no single best solution. Your choice will depend on your particular needs and experience. Among other considerations, you should factor in your own comfort with the technologies, customer convenience, providers` service levels, available technical support, reliability, costs, and time commitment involved.
Fees
There are a myriad of potential costs and fees involved in accepting payments online, making it difficult to compare different options.
Potentially, you could be charged fees by each provider involved in helping you accept payments online - application fees, set-up fees, yearly memberships, monthly statement charges, monthly minimums, gateway access fees, statement fees, fixed transaction fees, variable transaction discount rates (processing fee for each transaction), and cancellation penalties are all common.
Often, it is easy to misinterpret the fees you will owe. Rarely are all costs revealed in one place. If you are reading about a merchant account, for example, the quoted costs may not include gateway access, hosting, and/or shopping cart. Because you may be comparing 'apples to oranges', options that at first appear low-cost can - upon implementation - turn out to be pricey. Similarly, expensive-sounding solutions may actually be reasonably priced.
Accepting Payments Online through a Third Party Online Payment Processor
If you are not ready to set up your own online merchant account and/or you want to offer additional online payment options, you can turn to a variety of third party online payment processors.
Third party online payment processors provide a way to accept payments online without the extra cost and obligation of a merchant account. To compensate, transaction fees and/or discount rates are significantly higher than for merchant accounts.
Each program is a little different and no single third party payment processor is right for all situations. Clickbank, for example, helps you sell digital products online. At last check, CCNow processes payment for tangible items only.
Deciding What`s Best for You
Whether you accept payments online through an Internet merchant account, through a third party payment processor, or both, read all agreeme....[MORE]
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| .: Mercury Payment Systems :. Mercury Payment Systems was founded to provide merchants with ultra-fast credit card transaction processing at a reasonable cost. ... Mercury Payment Systems specializes in integrated payment processing solutions that are embedded, for free ... point-of-sale and electronic cash register systems. Both our two-second ...
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| First Data First Data Corporation moves the world's money safely and reliably, making it easier, faster and more secure for people and businesses to buy and sell goods and services anywhere and anytime using virtually any form of payment. Our advanced ...
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| Company Profile: Integrated Payment Systems Inc. Profile Price: .95 | Company Name: Integrated Payment Systems Inc. | Revenue, executive contact info, subsidiaries, news & more. Access all 500K companies .95/month.
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