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Preventing Online Fraud
By: Robert Levings
PREVENTING ONLINE FRAUD
By Robert Levings, President, EasyPay123
The following article deals with the issue of online fraud, its impact on merchants, and the ways that it can be prevented. It is part of a series of articles offered by EasyPay123 to help merchants understand the many facets of processing credit card payments.
Overview
As criminals become more sophisticated in their attempts to commit online credit card fraud, new technologies are required to discourage and detect fraud before it occurs. Risk of fraud is a potential barrier to online purchases. It can also be costly to merchants, since they must bear the costs of successfully disputed purchases. In addition, too many “charge-backs” can cause merchants to have their merchant account status downgraded or revoked, thereby negatively impacting their business. A number of technologies are emerging to both secure sensitive data and reduce the amount of successful fraud at the various stages of the order cycle.
Input-Based Methods
Several technologies exist that verify data input by purchasers at the time an order is placed on a merchant’s website.
AVS (Address Verification Service) matches the street number and zip code that is entered by a purchaser with address information on file with the credit card companies. A message is then sent back to the payment gateway indicating the degree to which the address information matches (e.g. “Address matches, zip code does not”). Based on the AVS settings or 'filters' the merchant has set wi....[MORE]
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